Method for Providing AR Commerce and Content Services Using an AR Scan Engine

A method for providing AR commerce and content services using an AR scan engine is provided. The method includes: receiving an image from a user terminal, the image containing a program title or broadcast station logo included in the broadcast screen; searching for a product page mapped and stored based on the program title or broadcast station logo included in the received image; and controlling the user terminal to connect to the searched product page and display the product page on the use